{"id":99,"date":"2020-12-16T22:40:30","date_gmt":"2020-12-16T22:40:30","guid":{"rendered":"https:\/\/staging2.signcrowd.com\/?p=99"},"modified":"2021-04-06T13:29:03","modified_gmt":"2021-04-06T13:29:03","slug":"the-importance-of-photography-and-documenting-your-sign-work","status":"publish","type":"post","link":"https:\/\/signcrowd.com\/the-importance-of-photography-and-documenting-your-sign-work\/","title":{"rendered":"The importance of photography and documenting your sign work"},"content":{"rendered":"\n

I grew up in a very artistic household. My father was (and still is) a sign painter and artist. My mom is an art quilter who also had natural photography skills and my younger brother inherited those skills and today is a professional photographer. For me, everything was about design. I have never thought of myself as a skilled designer when applying a pen to paper or working in Adobe or Procreate, but more of the creative skills in my head to see the way something should be and figuring out how and who can make my visions a reality.<\/p>\n\n\n\n

When I started my former sign company in 2012, mostly everything was bootstrapped (I did splurge on having Dan Antolenlli of Kickcharge Creative design our logo and branding, in which I credit our early success.). I did everything else from the website to the company showroom to all of the necessary functions a new business owner takes on themselves when they have no or little revenue to support hiring someone to do it for them and this includes the photography as well. I had a decent point and shoot camera, an SLR and the 2012 iphone took good photos as well and I made it work.<\/p>\n\n\n\n

\"Sign<\/figure>\n\n\n\n

Professional Photography in Sign Making Is a Must<\/h2>\n\n\n\n

But there comes a moment when every sign company owner needs to realize that professional photos, especially photos of great projects, are worth the investment. I was speaking with a client of mine in 2019 who worked at Gensler and he said that the reason they decided to go with us was because of our website and examples of our work and capabilities which = professional great looking photos that show the amazing signs you made in their environment.<\/p>\n\n\n\n